Major Companies being Environmentally Responsible in their Business Practices

In this article we tried to answer, who are some major companies that can and should do better with respect to being environmentally responsible in their business practices? (i.e. Green Brand/Eco friendly companies)

Major Companies being Environmentally Responsible in their Business Practices

Ford Motor Company: 
Automotive companies are known to be among the heaviest polluters. However, Ford Motor Company is changing this narrative through their ten-part environmental policy that they have implemented for years. The company uses sustainable fabrics in its vehicles while 80% of both its Focus and Escape vehicles are recyclable. The company also focuses on fuel efficiency, particularly on the six-speed transmission, offering a clean diesel heavy duty pickup truck. Furthermore, the paint fumes in the company's plant in Michigan are recycled as fuel. Ford's factories also use Geothermal cooling systems while the Crown Victoria Interceptor that is distributed to the police has a fuel capacity that is flexible, making it able to run on either ethanol or gas. Additionally, Ford owns the world's largest green roof and is the only company to have won the EPA Energy Star Award twice in a row.

Disney is determined to please companies that have made it a giant by using zero net direct greenhouse gas emission policies within all its facilities. In addition, it is working at reducing the indirect greenhouse gas emissions through the reduction of electrical consumption. Disney also has a zero waste policy meaning that there is nothing that would end up in landfills. The entertainment giant also uses technology that saves water and is working on lowering the footprint of its product manufacturing and distribution. This is tied up to the company's policy of having a net positive environmental impact that has made Disney a leader in environmental responsibility.

Fisher Investments: 
The company has initiated the Redwoods and Climate Change Initiative that is aimed at contributing towards the preservation of California's native Redwoods through cutting down on emissions and gasses that threaten their existence. More specifically, the company employs a plethora of ways in helping the environment through materials, as well as adjustable thermostats. Ultimately, the company's commitment to reducing their footprint is unwavering.

Hewlett-Packard is one of the first companies to have reported its greenhouse gas emissions, after which they have initiated plans that are aimed at reducing emissions and cutting back on toxic substances used in manufacturing its products like cartridges. The company also has an aggressive recycling program that ensures most of the manufacturing waste does not end up in landfills. Furthermore, it has taken the lead in spreading word on the importance of environmental responsibility in its ads that promote green initiatives.

Johnson and Johnson: 
For more than 20 years now, this company has taken the lead in manufacturing personal care products that are environmentally responsible. It also has initiatives that reduce waste in the course of manufacturing and distribution through use of sustainable products and packaging methods where possible. The company also owns a fleet of hybrid vehicles that it also operates.

Nike is keen to highlight the value of green initiatives through its advertising in addition to putting the great ideas into practice. Its line of sustainable products is made using environmentally preferred materials like recycled polyester. The company also uses renewable energy sources in manufacturing. Moreover, Nike has pressed 650 of its suppliers in 52 countries to develop and implement written environmental policies.

eBay Eco-Initiatives: 
This company has its focus on environmental sustainability. This company has made it possible for people to exchange or reuse goods instead of throwing them away; thus not only increasing the lifespan of these products but also keeping them off landfills. The company also has a classified section where users are able to sell or buy used furniture, household appliances as well as other items that are hard to ship within the local community. The company has also partnered with United Stated Postal Service (USPS) to ensure green supply when it comes to shipping. Together, these two entities are co branded in environmentally friendly Priority Mail packaging that has earned them Cradle-to-Cradle certification.

Starbucks Stores Go Green: 
This company embraces principles of environmental sustainability across the board. The company not only purchases Fair Trade Certified and Certified organic coffee but also focuses on achieving LED certifications for its new outlets. By creating 'green' stores, the company is able to reduce operating costs as well as minimize the impact of business practices on the environment. In addition, the company has a green building strategy that includes adjusting temperatures for its air-conditioned stores from the standard that is 72o to 75o F and purchasing cabinetry that is made using 90% post industrial materials while incorporating low-flow water valves.

Google Environmental Innovations: 
This business innovator is another leader in embracing a greener future with its green supply chain management practices and environmental sustainability. The company demonstrates its commitment to going green through initiatives like powering its facilities with renewable energy sources, hosting farmers' markets as well as sustainable cooking seminars and bringing goats to trim grass. Google also has in place an environmentally aware corporate culture, solidifying its reputation of being one of the world's most forward thinking companies.

Who is responsible for making environmental responsibility a priority in the consumer marketplace? Why??

Corporate Social Responsibility is responsible for making environmental responsibility a priority in the consumer marketplace. The natural environment is a concept of conducting business activities according to which the companies, in strict compliance with law, and while still making profits voluntarily take into consideration the impacts of their operations on the environment in their business. Corporate social responsibility is the expectation that a firm maintain a balance between making a profit and contributing to society. Socially responsible entities are conscious of the tradeoff between economic development and the welfare of society and the environment. They therefore refrain from socially harmful practices and contribute to activities that are socially beneficial. Respect the environment, making rational use of natural resources and taking steps to prevent pollution from the different processes involved in our industrial operations. Promote the sustainable use of raw materials and natural resources.

Where Does Marketing Fit Into The Environmentally Responsible Consumerism Conversation?

Industrialism is the possibility that expanding the utilization of labor and products bought in the market is consistently a helpful objective and that an individual's prosperity and joy rely generally upon acquiring customer merchandise and material belongings. From a monetary perspective, it is identified with the transcendently Keynesian thought that customer spending is the vital driver of the economy and that reassuring shoppers to spend is a significant arrangement objective. Starting here of view, commercialization is a positive marvel that energizes monetary development.

Getting Consumerism
In like manner use, industrialism alludes to the inclination of individuals living in an entrepreneur economy to participate in a way of life of extreme realism that spins around reflexive, inefficient, or obvious overconsumption. In this sense, industrialism is generally perceived to add to the obliteration of conventional qualities and lifestyles, buyer double-dealing by large business, natural corruption, and negative mental impacts.

Thorstein Veblen, for instance, was a nineteenth century financial analyst and social scientist most popular for authoring the expression "obvious utilization" in his book The Theory of the Leisure Class (1899). Obvious utilization is a way to show one's societal position, particularly when openly showed labor and products are excessively costly for different individuals from a similar class. This kind of utilization is commonly connected with the well off yet can likewise apply to any financial class.

Commercialization sees the shopper as the objective of monetary arrangement and a gold mine for the business area with the sole conviction that expanding utilization helps the economy. Saving can even be viewed as unsafe to the economy since it comes to the detriment of prompt utilization spending.

Industrialism additionally helps shape some strategic approaches. Arranged outdated nature of customer merchandise can dislodge contest among makers to make more tough items. Showcasing and publicizing can become zeroed in on spurring shopper interest for new items instead of educating buyers.

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